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Free marketing ideas for indie authors
Marketing is often one of an author’s least favourite aspects of indie publishing (and, for many, traditional publishing too). As authors, most of us would prefer to be curled up in a cosy room, spending all our time writing stories and drinking tea. Alas, that is not an option for…
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What’s the difference between copywriting and content writing?
Since we offer both copywriting and content writing services here at Horseshoe Books, we want to support you to make the right choice when deciding which type of work you may require. So, we’re going to share a little about the differences between these writing types, along with a few…
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Why is SEO important for writers?
After pouring your blood, sweat, and tears into a novel until it’s as awesome as it can be, the thought of marketing your work can feel daunting, tiresome, and/or frustrating as a self-published author without a whole marketing team available for support. Luckily, there are several low-cost strategies for marketing…