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Free marketing ideas for indie authors
Marketing is often one of an author’s least favourite aspects of indie publishing (and, for many, traditional publishing too). As authors, most of us would prefer to be curled up in a cosy room, spending all our time writing stories and drinking tea. Alas, that is not an option for…
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Why knowing your book’s genre is essential
Before we explore the reasons it’s essential to know your book’s genre, let’s take a look at what genre actually is… In literature, books are classified under different genres to reflect aspects such as theme, structure, and writing style. Through classifying books under a specific genre, or mix of genres,…
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How to structure a book review
Now we’ve discovered the reasons book reviews are essential for both authors and readers, let’s explore how to structure a book review… However, before we dive in to our Horseshoe Books review structure, it’s worth noting that there are no hard and fast rules as to what needs to go…
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Why are book reviews invaluable for authors AND readers?
In basic terms, a book review is an assessment of a novel that may include criticism on various aspects of plot, character, setting, and style. Essentially, a book review is an opportunity for a reader to share their thoughts on a novel they’ve read. We’re going to explore the reasons…
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What’s the difference between copywriting and content writing?
Since we offer both copywriting and content writing services here at Horseshoe Books, we want to support you to make the right choice when deciding which type of work you may require. So, we’re going to share a little about the differences between these writing types, along with a few…
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Why is SEO important for writers?
After pouring your blood, sweat, and tears into a novel until it’s as awesome as it can be, the thought of marketing your work can feel daunting, tiresome, and/or frustrating as a self-published author without a whole marketing team available for support. Luckily, there are several low-cost strategies for marketing…