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Free marketing ideas for indie authors
Marketing is often one of an author’s least favourite aspects of indie publishing (and, for many, traditional publishing too). As authors, most of us would prefer to be curled up in a cosy room, spending all our time writing stories and drinking tea. Alas, that is not an option for…
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Plot vs. storyline – what’s the difference?
This month at Horseshoe Books, we’re focusing on plot and storyline. It’s easy to get these terms mixed up – so, let’s explore their differences, and discover how they work together to create a story… Please note: Although it is possible to write a story that doesn’t have a discernible…
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How to craft compelling characters
There are infinite ways to create a compelling character, and there are plenty of resources out there to support you in doing just that! So, to add to those resources for you, let’s explore the Horseshoe Books guide to crafting memorable characters… Step 1 – Give them a plausible backstory…
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Choosing a story structure
Following our article on the importance of understanding your story’s genre, we’re exploring types of story structure that you can utilise as you create your first draft, edit your manuscript, and prepare to publish your novel… ** Please note: This is not an exhaustive list of story structures! ** Hero’s…
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Resources for self-editing your novel
Completing the first draft of your novel is an incredible feat in itself – so, please spend some time celebrating your amazing accomplishment! Congratulations, you are, officially, a writer. And to enhance that title, you’ve achieved something many are never brave enough to try – you have written an entire…
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Why are book reviews invaluable for authors AND readers?
In basic terms, a book review is an assessment of a novel that may include criticism on various aspects of plot, character, setting, and style. Essentially, a book review is an opportunity for a reader to share their thoughts on a novel they’ve read. We’re going to explore the reasons…
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What’s the difference between copywriting and content writing?
Since we offer both copywriting and content writing services here at Horseshoe Books, we want to support you to make the right choice when deciding which type of work you may require. So, we’re going to share a little about the differences between these writing types, along with a few…
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What to ask your beta readers
Here at Horseshoe Books, we have a limited selection of services available – and one of those is beta reading. Therefore, we felt it was about time to explore the role of a beta reader, and illustrate the reasons they’re so important to the publishing process. Although our focus will…
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Why is SEO important for writers?
After pouring your blood, sweat, and tears into a novel until it’s as awesome as it can be, the thought of marketing your work can feel daunting, tiresome, and/or frustrating as a self-published author without a whole marketing team available for support. Luckily, there are several low-cost strategies for marketing…
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Podcast and book recommendations for writers
Writing creatively is a challenging yet rewarding endeavour for most of us who put pen to paper (or type on a keyboard). Whether you’re an aspiring or accomplished author, no two writers experience the same journey. We’re all tested in unique ways as we build imaginary worlds that offer readers…