
Following our article about the difference between copywriting and content writing, we’re sharing our top tips on how to write a comprehensive brief for your friendly neighbourhood copywriter/content writer… Please note: We may refer to copywriters/copywriting and content writers/content writing interchangeably throughout this article. 1 – Provide a style sheet…

The combination of a blank page and empty mind is the dreaded scenario for a writer at any stage of their career. That feeling of blankness as you sit down to make the most of precious writing time you’ve managed to carve out of your busy schedule isn’t only frustrating,…

This month at Horseshoe Books, we’re focusing on plot and storyline. It’s easy to get these terms mixed up – so, let’s explore their differences, and discover how they work together to create a story… Please note: Although it is possible to write a story that doesn’t have a discernible…

There are infinite ways to create a compelling character, and there are plenty of resources out there to support you in doing just that! So, to add to those resources for you, let’s explore the Horseshoe Books guide to crafting memorable characters… Step 1 – Give them a plausible backstory…

Following our article on the importance of understanding your story’s genre, we’re exploring types of story structure that you can utilise as you create your first draft, edit your manuscript, and prepare to publish your novel… ** Please note: This is not an exhaustive list of story structures! ** Hero’s…

Before we explore the reasons it’s essential to know your book’s genre, let’s take a look at what genre actually is… In literature, books are classified under different genres to reflect aspects such as theme, structure, and writing style. Through classifying books under a specific genre, or mix of genres,…

Right now, AI is a hot topic in the literary world. Unfortunately, some ‘writers’ are using AI in unethical ways that undermine the natural beauty of the creative process. In this article, we’ll explore what constitutes as AI in terms of writing, how AI may be used ethically during the…

Writing creatively is a challenging yet rewarding endeavour for most of us who put pen to paper (or type on a keyboard). Whether you’re an aspiring or accomplished author, no two writers experience the same journey. We’re all tested in unique ways as we build imaginary worlds that offer readers…

The wonderful world of fiction includes an array of genres that have their own set of tropes, story structures, and character arcs. For this reason, we’re not focusing on the elements to consider when crafting an enjoyable story, like plot, character development, and exposition – you can find resources to…

Welcome to the wonderful world of Horseshoe Books! 🙂 We’re new on the indie publishing scene, so here’s a quick intro… Horseshoe Books was created from a passion for publishing wonderful novels by overlooked storytellers. While traditional publishing offers an array of opportunities for authors to share their amazing work…